Customer relationship management (CRM) refers to practices, policies and technologies that companies utilize to manage and analyze customer interactions and data throughout the customer lifecycle, with the aim of extending the business bond with customers, assisting in customer confinement and driving sales growth. CRM systems are executed to assess information on customers across varying channels -- or contact channels between the customer and the company -- which may comprise of the company's website, telephone, live chat, direct mail, marketing materials and social networking. CRM systems can also give customer-facing staff exclusive information on customers' personal data, purchase history, buying preferences and concerns.
The CRAM CRM practice has matured partnerships with leading edge solution providers to supplement its deep domain expertise enabling us to help deliver end-to-end world class capabilities by technology enabled Business Transformations. It is necessary that the enterprise of the future focuses on the following dimensions to completely capture the value that the marketplace offers:
• Provide targeted and differentiated products, services based on an analyzed 360 degree perspective of customer
• Offer a captivating customer experience across multiple channels
• Promote customer brand advocacy in social media
• Create a seamlessly integrated and customer experience driven value chain including marketing, sales, supply, support - enabled by mobility, collaboration and visibility
CRAM’s CRM consulting practice has attained an extensive set of tools and frameworks to analyze and remodel your CRM initiatives employing a business value and metrics-based perspective to drive revenue growth, aggrandize margins, improve competitive position, attenuate brand and customer loyalty and improve asset efficiency. CRAM’s service offerings include lean process design, solution blueprinting, customer service excellence etc thus making CRAM as one of the consolidating competitors. In CRM technology market CRAM has been preferred as the best small-to-mid-market business providers.